About
Us

About
Us

Agrosatélite brings together highly qualified professionals in the analysis of remote sensing satellite images and the development of geographic intelligence for agricultural, forestry and environmental sectors. The four founding partners have a long working history in the field — all of them were on the frontline of some leading-edge projects that have already been implemented in those areas, whether in academia, the public sector, or private enterprise. The company was established in 2013, but it incorporates  decades of experience, combining advanced research from the academic sphere with rapid responses for decision-making by companies, governments and other organizations.

For that reason,  Agrosatélite has swiftly built an extensive portfolio of solutions across four main product lines — SIMFaz (for monitoring of farms), MapS (for mapping territories through satellite images), GISDev (for developing custom-made geographic information software for clients) and Safras (for monitoring the development of crop harvests using geotechnologies). These products are tools that use technology and innovation to promote sustainable growth in agribusiness. Learn more about our company and about how we can assist you.

To solve challenges of agricultural production and environmental conservation through geographic intelligence.

To be the most reliable company to provide geographical intelligence for agricultural production and environmental conservation for South America.

  • Customer care

  • Care for reliability

  • Innovation as a priority

  • Communication clarity

  • Teamwork

  • Sense of commitment

  • Embrace challenges

  • Institutional transparency

  • Respect for differences.

Founders

Founders

CEO | Prior to participating in the establishment of Agrosatélite, Bernardo Rudorff worked for three decades at the National Institute for Space Research (Inpe). There, he was Chief of the Remote Sensing Division (1996–2000) and Coordinator of the Laboratory for Applied Remote Sensing in Agriculture and Forest. From 2003 to 2012, Bernardo led the team responsible for the project Canasat, the origin of a series of agricultural remote sensing initiatives within Inpe. He has been CEO of Agrosatélite since the company’s establishment. His focus is on strategy — he acts as technical advisor on all Agrosatélite projects that involve remote sensing, and he is Head of projects such as Canasat, Soy Moratorium, Mapping Irrigated Agricultural Areas, MapBiomas and IV National Inventory of Greenhouse Gas Emissions. Bernardo is an agronomist, graduating from the Federal University of Viçosa (UFV, year of 1980). He also holds a master’s degree in remote sensing from Inpe (1984) and a PhD in Agronomy/Remote Sensing from the Department of Agronomy at University of Maryland, in the USA (1993).

COO | From 2005 to 2013, Daniel participated effectively on projects in the Laboratory of Applied Remote Sensing in Agriculture and Forest at the National Institute for Space Research (Inpe). During that period, he was technical coordinator on various scientific and development projects, such as Canasat, whose results contributed to the recognition by the US Environmental Protection Agency (EPA), in 2010, of sugarcane ethanol as an advanced biofuel.  Daniel has collaborated with Embrapa on projects related to grassland degradation and to sugarcane. At Agrosatélite, he coordinated various projects, including Mapping Irrigated Agricultural Areas and IV National Inventory of Greenhouse Gas Emissions, an inventory of greenhouse gas emissions resulting from land use and land cover change. Daniel is a geographer, graduating from the State University of Campinas (Unicamp), and he holds both a master’s degree and doctorate in Remote Sensing from Inpe.

CMO | Joel was an analyst at the National Institute for Space Research (Inpe) from 2010 to 2013. There, he worked on agricultural remote sensing projects. At Agrosatélite, he coordinates the project Soy Moratorium and the development of the Farm Monitoring System (SIMFaz). He led the study Geospatial Analyses of the Annual Crops Dynamic in the Brazilian Cerrado Biome: 2000 to 2014, which is recognized as the principal reference in the analysis of agricultural expansion dynamics in the Cerrado in recent years. In 2017, the same study was replicated for the Amazon biome, the results of which are soon to be published.  Joel helped to conceive of, and performed as development coordinator of, the initiative Agroideal at Agrosatélite. He is an agricultural engineer, graduating from the Federal University of Pelotas (UFPEL), and he holds a master’s degree in Remote Sensing from Inpe.

CTO | Moisés began his professional career as a geoprocessing analyst in the Laboratory of Applied Remote Sensing in Agriculture and Forest, at the National Institute for Space Research (Inpe). It was there that he developed an enthusiasm for geoprocessing technology and the visualization of satellite image time series in web-based systems. His interest in the subject only grew with time, strengthening the perception that information technology is essential for the development of innovative solutions. At Agrosatélite, Moisés devised and coordinates the Information Technology department, assuming responsibility for the technological innovations of projects such as MapBiomas and Agroideal. He is an agronomist, graduating from the University of Taubaté (UNITAU), and holds a master’s degree in Remote Sensing from Inpe.

FOUN
DERS

Our history

Entrance of the National Institute for Space Research - São José dos Campos/SP

An idea began to take form.

Since 2003, Bernardo Rudorff has been team leader on Canasat, a program of the National Institute of Space Research (Inpe) that is responsible for annual monitoring of sugarcane through satellite imagery. The project has attracted admiration in the academic sphere and has given rise to other operational works, such as Soy Moratorium in the Amazon Biome and the implementation of a system that tracks the goals of São Paulo State’s Green Ethanol initiative. The continuation of the initiative at Inpe, however, was uncertain. The time had arrived for Rudorff to retire. The future Agrosatélite partners, (Daniel Aguiar, Joel Risso e Moisés Salgado), had also completed their academic commitments that had tied them to Inpe. It was then that the idea took form, transforming the team’s cumulative knowledge into a company endowed with a highly specialized perspective on issues related to agricultural production and environmental conservation. The group began to talk with potential business partners and clients, and defined an operating model for Agrosatélite.

From left to right: Bernardo Rudorff (CEO Agrosatélite), Caetano Haberli (AgroIpês), Marcos Junk (PlataformaAgro), Maurício Nogueira (Agroconsult), André Pessoa (Agroconsult) and André Nassar (Agroicone) at the launch of PlataformaAgro

The true beginning.

Bernardo Rudorff, Daniel Aguiar, Joel Risso e Moisés Salgado created Agrosatélite in partnership with Agroconsult (whose name at the time was Plataforma Agro). The locale chosen as its home base was the then-emerging technical pole of Florianópolis. The business began with two important projects for a pair of large clients. One of them was Canasat, in a closed contract with Unica, Brazil’s Sugarcane Industry Association. The other contract was with Monsanto, for whom Agrosatélite mapped a 10-year history of the expansion of corn as second seasonal crop in Mato Grosso state.

SIMFAZ website

A year of strong growth.

Agrosatélite grew 300% over the previous year. It increased the number of geoprocessing collaborators and opened a branch of systems development. Agrosatélite was contracted by Abiove and assumed the responsibility for monitoring soy plantations in recent deforested areas of the Amazon, as part of the Soy Moratorium initiative of the Soy Working Group. It launched the first products of the SIMFaz line and produced its first diagnostics of rural properties for clients in the financial sector. Agrosatélite proposed to conduct an unique agri-environmental study of the Cerrado biome and was awarded with fundings from the Gordon and Betty Moore Foundation.

Mapbiomas team visiting Gordon & Betty Moore Foundation.

Expanding into new markets.

Agrosatélite began to serve clients in the environmental conservation sector. The company started working on MapBiomas, an online platform for mapping land use in Brazil, and launched the SIMFaz module Crop Monitoring, meeting the needs of the financial sector, grain traders, agrichemical companies, and other clients that operate in securities, involving agricultural liens and bartering (exchange of agricultural products for inputs). The company won a bid opened by Brazil’s National Water Agency (ANA) for an innovative proposal to map irrigated sugarcane in the country’s South-Central region. The study Geospatial Analyses of the Anual Crops Dynamic in the Brazilian Cerrado Biome was commenced, and it is recognized today as the most complete and comprehensive study on the recent dynamics of agricultural expansion in the Brazilian Cerrado. The work offered original data on land use/land cover changes resulting from the expansion of soy, in addition to presenting an analysis of the Cerrado’s agricultural capacity for Brazil’s future agricultural expansion.

Presentation of the 10-year results of the Soy Moratorium

Fruits of the investment.

Agrosatélite’s expanded portfolio sustained its growth — by 2016, the company was already three times larger than in 2014. The Information Technology branch received investments and contracted new collaborators. SIMFaz grew more robust: it gained a module for analyzing environmental compliance of rural property owners, marketed in the Software as a Service (SaaS) format.  A remote land valuation model was also added, in partnership with Agroconsult. Finally, the company launched the Agroideal Soy in another partnership, this time with The Nature Conservancy (TNC), uniting a broad group of stakeholders such as major soy traders with operations in Brazil, NGOs and banks.

Agrosatélite's 4-year anniversary

A period of transformation.

The Agrosatélite partners promted a wide-ranging review of the company, beginning a long cycle of strategic planning. The mission, vision and business values were updated, strengthening the company’s identity in the view of collaborators and the market. Bernardo Rudorff, Daniel Aguiar, Joel Risso and Moisés Salgado bought 100% of the shares owned by Agroconsult. Operationally, activity continued apace. Agrosatélite released a report on the mapping of irrigated sugarcane in the South-Central region. The study on the Cerrado biome was extended to the Amazon biome at the request of the Gibbs Land Use and Environment Lab, at the University of Wisconsin. Agroideal continued to grow, with the launch of the product for the Amazon biome and the laying of groundwork for Agroideal Livestock and Agroideal Chaco for Paraguay and Argentina.

Signing of agreement to update the National GHG Inventory

With growth, great challenges and responsibilities.

Agrosatélite won a bidding organized by the United Nations Development Program (UNDP) to update the map of all land use and land cover in Brazil, at the behest of Brazil’s Ministry of Science, Technology, Innovation and Communications (MCTIC). Among the tasks assigned to Agrosatélite is the calculation of the carbon emissions in the context of the IV National Communication from Brazil to the United Nations Framework Convention on Climate Change. The number of collaborators practically doubled, and a new unit dedicated to this project was formed. Agrosatélite won a second bidding opened by the National Water Agency (ANA), this time to map irrigated sugarcane throughout the entire country and to include other crops in major irrigated regions. Agroideal Livestock for the Cerrado and Amazon biomes was launched, as was the first version of Agroideal Chaco (focused on soy for Argentina and on livestock for Paraguay). The company’s organization advanced, with the implementation of a policy on positions and salaries in accordance with the benchmark for companies in the sector. Preparations for a move to new headquarters began.

Team meeting at the new headquarters of Agrosatélite

Ready for a new cycle.

Agrosatélite moves to its new headquarters in Corporate Park, one of the centers for tech companies on Santa Catarina Island, with modern facilities suitable for continued expansion.


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